McLuhan, an educator, philosopher, and scholar is well known for The Medium is the Message. But he also has contributed to the technology with his Laws of Media.
Thornburg's video (Laureate Education, 2009) describes McLuhan's tetrads in two different categories: social implications and technological implications. I have, therefore, created two tetrads for the cell phone. The first one based on social and the second one based on technology.
Enhances: The ability to communicate anytime, anywhere. This may be a benefit to doctors, business owners, and others who can benefit from being available anytime and not just "when in the office." It may be a benefit in some social situations such as when a woman is going to have a baby. She can contact people immediately. On the other hand, I am uncertain if it is truly a benefit to everyone.
Obsoletes: The words, "I couldn't reach you." This is almost the opposite of the social enhancement.
Rekindles: The desire to communicate. Long ago, the telegraph and the delivery of mail was generated from the desire to communicate.
Reverses: 24/7 contact. Eventually, people may be in constant 24/7 contact with anyone, anywhere. It may be normal to be having several conversations simultaneously.
Enhances: Original "mobile" car phone. At one time, you could only chat while in your automobile.
Obsoletes: Landlines. Many people do not have a "home" phone number or a landline in their house.
Rekindles: Portable home phones. At one time, the state-of-the art technology was a portable phone, one you could carry around in your house (but it was wirelessly dependent on a wired base phone).
Reverses: The next generation of Smart Phones. Cell phones have merged with other handheld technologies to be much more than just a method of talking to a person. One cannot also speculate if something like the Star Trek "communicator" could be coming up next - or is that the reversal of the walkie talkie?
Laureate Education, Inc. (Producer). (2009). McLuhan’s tetrad. [DVD]. In emerging and future technology. (Available from MBS Direct Virtual Bookstore, http://www.mbsdirect.net/Index.htm)found on our